Beyoncé gets it. With the change in the music industry from its former CD sales model, she understands that change is a given and embraces it. Instead of releasing her music on the traditional Tuesday, she chose a Friday. Instead of singles, she chose an album. Instead of a few videos, she made 17. With the explosion of visual content, she understands the importance of images. “The Visual Album” evidences the product as marketing, since thus far there has been no advertising. In the video above, Beyoncé emphasizes the experience of music, for that is what we remember, and which endures longer than the fast moving content which surrounds us. Talk about disruption.

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